MIGRAIN index

 1) Introduction to Media: 10 questions

2) Semiotics blog tasks

3) Language: Reading an image - media codes

4) Media consumption audit

5) Reception theory - advert analyses

6) Genre: Factsheets and genre study questions

7) Narrative: Factsheet questions

8) Audience: classification - psychographics presentation notes

9) October assessment learner response

10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G

11) Audience theory 2 - The effects debate - Bandura, Cohen 

12) Industries: Ownership and Control

13) Industries: Hesmondhalgh - The Cultural Industries

14) Industries: Public Service Broadcasting

15) Industries: Regulation


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MIGRAIN: Semiotics blog tasks

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Part 1 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? They subvert teenage and young adults stereotypes and that no matter what their looks will never identify them or their personality from the outside. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? Their conversation was mature and moreover despite the old man not being good towards them but they didn't act the same towards him but instead helped him. Part 2) Media Magazine theory drop: Semiotics 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? Ferdinand de Saussure said that anything can be interpreted as a sign and signs are made up of two parts – the signifier and the signified. 2) What does ‘polysemy’ mean? Media texts being interpreted in multiple, and sometimes contradictory ways by their audiences. (signifier can have multiple signified...
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MIGRAIN: Ideology

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Industries: Ownership and control

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