A level Media Exam Blog

 Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read these extracts from an academic essay on gender in advertising by Reena Mistry. This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 194

 Read ‘Marketing Marmite in the Postmodern age’ in MM54 (p62). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above.  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Todorov-- equilibrium: everyone doing their own thing, dis equilibrium: getting the results, new equilibrium:  Propp-- hero/false hero: marmite.  Levi Strauss-- good vs evil, hate vs love 2) What persuasive techniques are used by the Marmite advert? Slogan of "love it or hate it" Emotional appeal by tying Marmite back to the consumers' identity. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising seeks to make us dissatisfied with our present selves and promotes the idea that we can buy our way to a better life. ‘All publicity works on anxiety’ sugges

 Part 1: BBC Question Time analysis 1) What examples of binary opposition can you suggest from watching this clip?  Pro-immigrant vs Anti-immigrant. Conservative and Liberal, support and neglect, agree and disagree.  2) What ideologies are on display in this clip? Conservative, Liberal, Socialist, Immigration restriction, Social welfare Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. Mockingjay can be enjoyed as a ‘just a film’ in its own right or a satirical comment on our own capitalist society, projected into the future in the classic dystopian tradition. But the latest film in the series takes this to a new level, with its satirical comment on media power, subversion and resistance. 2) What view of capit

Your learner response is as follows: Create a new blog post called 'MIGRAIN 3 Assessment - Learner response' and complete the following tasks: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Rubana ,strong overall attempt for this paper-lots of detailed analysis for Q1 +2 great media theory knowledge for Q2  EBI: Not enough analysis of figure 1 or other examples in the media , much time spent explaining the theories.  2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. Q1-  6/8   -The Carolina Herrera fragrance campaign reinforces traditional representations of gender through a combination of factors including images, language and typography. • The image on the ‘Bad boy’ advert constructs a range of interesting meanings.

1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen 12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19) Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21) Ideology: BBC Question Time analysis and MM articles

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here. Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Whether we use fashion statements, hairstyles, make-up or indeed make an active decision not to do any of those things, we are all involved in constructing an image to communicate our identity. How we presented ourselves was based on the social constructs that defined the interpersonal relationships within the groups we found ourselves in. Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into. The idea that identity could be constructed in terms of an externalised image came in the post-industrial consume