January assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

27= C 

WWW: a good first assessment in media -strong responses through which suggests that you have caught up and are capable of analysing products such as unseen texts. 

EBI: more explicit reasons for and against public service broadcasting in the digital age . Also similarly with Q4 try and validate the theories with your own viewpoint further. 

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

 Q1- The gold, textured colour scheme to the main text offers connotations of wealth, success and luxury – reflecting both Stormzy’s recent success and also qualities associated with the genre of music (rap/grime).

Q2-Dominate media industries through sheer size and power (conglomerate ownership)

Q3-It is regulated by Of-com so therefore maintaining standards and providing audience somewhere to complain or raise objections to content.

Q4-Uses & Gratifications theory (Blumler & Katz) – audiences are active and seek out media they wish to engage with. This would suggest media is less likely to be damaging and audiences have a high degree of control over their media consumption.

Dependency theory – this could support the idea that the media is having a damaging effect on audiences. Rokeach and Defleur said audiences were becoming dependent on the media in 1976 – it could be argued it is even more true today. Studies in recent years have raised concerns over young people and social media use.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

7.5 out of 10 

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

Yes I did write three strategies and I explained them. 

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I should have talked about channel 4 and how Channel 4 reinvests any profits back into programmes – this raises quality and benefits audiences.

I also should have wrote an against point  and how Commercial broadcasters cannot compete to provide content such as news and current affairs if audiences can get it free from public service broadcasters (e.g. BBC website). This places commercial broadcasters (e.g. Sky News) at a huge disadvantage.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

Two-step flow theory suggests audiences are more likely to respond to people rather than media institutions so they rely on their opinion leaders in the media and respond and adapt their belief and opinions instead. for example influence e.g. influencers, celebrities or columnists who court controversy and deliberately seek to offend for example lots of audiences and teenage boys follow Andrew Tate and rely on his opinion for their beliefs.