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Showing posts from May, 2024

Advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Rubana strong responses for Q2 and Q3. Some really good evidence of theory and subject terminology knowledge.  EBI: Work on unseen advert textual analysis!  Grade B  2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Question 1: Facial expressions – female models’ open mouths suggest lust, desire. Male model makes eye-contact with audience.  Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration rather than actual product. Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercely heterosexual. Suit, white shirt, tie – classic masculine mise-en-scene. Monochrome (black and white) – styli...

Magazines: Front cover practical project

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Research 1) Use Google to research potential magazines that you could use as your brand/design for this project. Create a shortlist of three potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose one of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then find three different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Planning 1) In your blogpost, write your main cover line (also called the 'main flash') - this is the main cover story that links to your central image. It must be 100% original - all your own words. VOGUE 2) ...