Advertising assessment: Learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Rubana strong responses for Q2 and Q3. Some really good evidence of theory and subject terminology knowledge. EBI: Work on unseen advert textual analysis! Grade B 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Question 1: Facial expressions – female models’ open mouths suggest lust, desire. Male model makes eye-contact with audience. Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration rather than actual product. Armani ‘Diamonds’ advert constructs a traditional, hypermasculine message – fiercely heterosexual. Suit, white shirt, tie – classic masculine mise-en-scene. Monochrome (black and white) – styli...