A level Media Exam Blog

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here. Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Whether we use fashion statements, hairstyles, make-up or indeed make an active decision not to do any of those things, we are all involved in constructing an image to communicate our identity. How we presented ourselves was based on the social constructs that defined the interpersonal relationships within the groups we found ourselves in. Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into. The idea that identity could be constructed in terms of an externalised image came in the post-industrial consume...

Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Whilst singing these lyrics Beyoncé reinforces her ‘credentials’ by openly rubbing her chest and body, whilst playfully looking down the camera, clearly submitting herself to sexual objectification and openly acknowledging the ‘male gaze’ 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? There should always be feminists and women should always have equal amount of rights as males  and women should be represented in a better way than being objectified and controlled they should have the right and freedom of what they want to...