A level Media Exam Blog

 1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries  5) Baseline Assessment learner response 6) OSP: Postcolonial theory - Gilroy and diasporic identity 7) OSP: The Voice - blog case study

 Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial identities are historically constructed – formed by colonisation, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy suggests that racism creates race, not the other way around. He argues that racism emerged from historical processes like colonialism and slavery, and race was used to justify the oppression and exploitation of certain groups, rather than being the natural cause of this oppression. 3) What is ethnic absolutism and why is Gilroy opposed t

Audience Background and audience wider reading Read this Guardian feature on stan accounts and fandom. Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Fandom: Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer calling the process “excruciating”. Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?   They do reflect the theory as Stan accounts are like roving reporters in that they comment on the action live and as it happens. Stans don’t just root for their ico

 Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Rubana solid effort for Q3 lots of analysis of both magazines CSPs but at times responding to the question- see indicative content ( mark scheme)  EBI: consider audiences and industries for magazine CSPS for Q3. For Q1 give specific examples from newsbeat  2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highlighting street harassment of women which serves to educate both male and female listeners on the impact of harassment on victims. Newsb

  Taylor Swift: Language and Representations blog tasks Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Swift quickly announced her intentions to re-record her Big Machine albums, which would give her complete ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  ‘All Too Well,’ a song that aches from heartbreak and longing. In choosing to make the song into a short film, rather than just a music video, Swift has consciously chosen to push her professional creative boundaries for the sake of her art and her storytelling – and that’s something we can only admire her for. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  She’s become an author, and her debut novel

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. So, success is measured by the number of views and the reaction of the ‘fans’ rather than the judgement and financial power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  We could argue that YouTube influencers encourage the spread of US cultural references, language and